Fashion art director how to#

To tell you the truth, fashion schools donвЂ™t teach you to become an artistic director, but a good designer. When I say вЂperfectвЂ™ I mean technically: being able to design a well-cut jacket, a good pair of heels. Afraid of not being the perfect designer, above all. Oliver Rousteing recalled to Vogue France when he got appointed at Balmain: вЂњI felt afraid.

So, do you still think you need a fashion degree to get the highest role in the industry? The visionary expert of his time Karl Lagerfeld who ran luxury, iconic fashion houses Fendi and Chanel for over 50 years, studied Art History at University, but gained crucial experience interning. Take a look at Virgil Abloh, the creative genius who left an impact on the fashion world forever, he studied Engineering and Architecture. It is without saying that experience within the industry is crucial, however brands actually like it when you have a different background of education, something different to bring to the vision. You may be thinking, but what do I need to study? What degree do I need? Well, this is the good news, you donвЂ™t need to have studied fashion! Recruiters actually look outside of the fashion industry for these roles to gain fresh perspectives on the fashion house. It is important you can inspire a creative team and offer them excellent leadership for the future of the fashion house. You will also need a strong experience of garment development from initial sketches to the runway. There are some other key skills and knowledge you will need including staying ahead of the trends and retaining exceptional knowledge of garment construction and fashion culture. You have to be a driven designer who truly wants this remarkable position. You have to be driven! Not just anybody can handle the pressure and responsibility that comes with this amount of leadership and supremacy. The second most important skill is deep within your personality and identity.

Having a complete vision of the brand and thoroughly understanding the mission of your fashion house is a significant skill. It is not just being a skilled designer, but envisioning the creative direction of the brand as one. You need to be able to tell the story of the brand and carefully curate where you want to take the brand your creative vision.

The director does not need to be the most incredible designer in the room, he has to be the best one at emulating and communicating his vision to the team around him. It is important to understand the fashion houses values and heritage and distinguish the creative vision you can bring to the brand. So, what skills do you need to enthrall yourself into such a diverse role? Having a compelling and innovative vision for the brand is the main skill you need as a creative director. It is far more than overseeing designs and garment construction, they are responsible for executing and developing the vision for the whole brand from the brand values and mission to their campaigns, all the creative concepts are in their hands. The creative director becomes synonymous with the fashion house or brand, meaning they are entrusted with a lot of commitment and accountability, as the sole vision of the brand as a whole is placed in their hands. As one of the highest creative positions in a fashion house, the creative director formulates and inspires the design team an overarching concept for the collections, think of the creative director as the constructor of an orchestra. So, what is a Creative Director? The role of a creative director has changed drastically in the past decade, becoming more complex, it no longer begins and ends with solely designing collections anymore.

Fashion art director how to#

We will be exploring everything from the skills you need to be in the role, what you need to study, the main responsibilities of the job, how to become one and people to admire currently smashing the role. Here at Glam Observer together with giving you career advice to get a job in fashion, we explain and break down each role in the fashion industry in this article we will cover the role of the Creative Director in fashion.